A difference exists between an SEO reseller simply reselling to any client and one that resells services to clients who need a more local focus. Both are extremely useful and relevant in the online marketing world. However, companies with local client bases should use local resellers for maximum effectiveness.
An SEO reseller involved in the local market can be located anywhere. However, the focus here is more on the idea that an SEO reseller will resell local SEO services to clients whose own client bases are local. The distinction should be made, just because many people often believe that a local seo provider must be located near them. This is never the case, though for some clients they take more comfort in knowing that their SEO provider works nearby.
A local seo reseller deals with companies that have their own local markets to market to. Common industries and fields that use a local map SEO provider and reseller include dentistry, cosmetic surgery, hair styling, clothing from a retail or boutique perspective, family medical care, air conditioning and heating repair, stormwater management, and roofing. These services all are handled by companies that serve local clients, and many have chosen to work with a SEO reseller that specifically handles local clients to grab their chunks of their local markets.
An SEO reseller that has locally based clients located around the country or world has different skill sets to offer. This means the SEO reseller has a keener awareness of local tools like maps to make sure their clients get out in front of the people and customers who desire their services. Because most people turn to the web these days for information into who sells what and where in their cities and towns, companies are having to respond by ensuring they are getting listed on these pages where answers are found. This is often the time when a SEO reseller will jump in and save the day.
An SEO reseller reselling local SEO does not necessarily need to know the local markets in which clients live, though this always helps. The stronger point to make for the reseller is this knowledge of local SEO efforts and the tactics that are employed by other resellers for effective end results for these locally focused customers. The specific market is less relevant, and the tools are more relevant. This is where the money is literally made.