What is a white label reseller? Before answering that question, we should probably begin by defining the phrase “white label.” White label products have been around for decades, and many of us purchase at least a few white label products each time we go grocery shopping.

While label services manufacture a variety of products that can be purchased by more than one independent company and rebrand under their own brand names. This makes it appear to customers as if the company that owns the brand on the label actually manufactured it. On the contrary, the very same product is being sold by competitors under theirbrand names.

The goal of white label is to offer businesses an affordable way to sell a variety of products and merchandise under their own brand names. Although the manufacturer of said products and merchandise is, obviously, paid for manufacturing and packaging, independent companies make money by eliminating the cost of producing and packaging the products themselves. Also, eliminating the “middleman” increases profit and allows companies to sell their products for less than better-know name brands.

Grocery store “generic” brand products are probably the best example of white label products. Another example of white label services can be seen in the world of internet marketing. A white label reseller of internet marketing products provide prospective clients with affordable independent branding options.

Custom website design is one of the most common white label SEO services. The way white label website design works if pretty simple. A white label reseller purchases old website at low prices, modifies them with the most current technologies, and then resells them to their clients under their own company or brand names. White label reseller also provide their customers with white label SEO reports, which help them to track the progress of the online marketing campaigns.

A white label reseller can provide invaluable internet marketing services to their client at the fraction of the cost it would require to attempt the same thing in-house. And since white label resellers already have the websites and other tools on hand, the turn around time is fast. Therefore, the bottom line is white label reseller packages offer companies the latest internet marketing tools, while also saving them considerable time and money.