Millions of people go online every day. Millions of people are searching for the things they need and want to buy from the comfort of their computers. Millions of people begin their online experiences by going to a search engine.

If you were alive in the 1980s, you likely remember the American mall. All over the country, malls were being built to give consumers the ability to come to one place and shop for many different things. For a company to get a store in the American mall meant that they were likely to do big business.

In the late 1990s, when the Internet began and then expanded into the kind of mail order mecca that it became in the 2000s, the need for the American mall faded. Now, the Internet is the king of commerce, and if you want your company to have a place in its court, you need a company to help you specialize in search engine optimization or SEO.

It wasn’t very long ago that the prevailing wisdom about search engine marketing was that people would spend time on paid ads. While paid ads are still profitable in some instances, when it comes to search engine optimizations strategies today, it is well known that organic search results are where it’s at. Paid ads are ignored by 70 to 80% of search engine users, and those same users won’t go past the first page of results for the keyword they are searching with. Three out of every four people using a search engine stay on the first page of their search results.

Local SEO services will help your company focus on the business that is most likely to come to your area. If you have a brick and mortar store, you might have a sizable mail-order service happening. However, you are most likely trying to focus on the clientele that drive to your location to purchase what you are selling. Local SEO services are designed to guide your customer from his computer straight to your front door.

Local SEO services focus on providing search results that give relevant information to people who are searching for something specific in their particular area. For example, if you were to search for “best pizza place” from your computer, the results would come back with an assortment of pizza places near you.

While people continue to search for places on their computers, they also are moving more and more toward a reliance on their mobile phones for their searches. When people are out and about, they search on the fly. Local SEO services keep you ahead of the competition by keeping you on top of the search results, whether it is from a laptop or a smartphone.

Local SEO is becoming an essential component to every business and brand that wants to experience long-term success across all of the search engines.