If you’re planning to launch a new online business, it’s important to have a web design with strong graphics, relevant content, and effective SEO. These are the essential ingredients to creating an effective Internet marketing campaign and establishing a web presence.

In addition to establishing an online presence, you may also be planning to advertise your business in a variety of print media. In this case, you will also need graphic design, relevant content, and printing services.

When it comes to determining what goes on your website, you definitely want to make sure your contact information is there. Believe it or not, many websites don’t contain this basic information, and 44% of visitors will leave these sites as a result.

You also want to have a navigation menu that is easy to locate and use. Approximately half of the visitors that come to your site will use this feature to explore what you have to offer.

Were you aware that 39% of website users will leave a site if the images take too long to load? Since many people appreciate nice graphics and a well-designed layout, you want to make sure that your site doesn’t disappoint. Furthermore, when it comes to content, two-thirds of your potential visitors will prefer reading something that is well laid-out and accompanied by intriguing images and graphics.

When it comes to content, it should be relevant. What does that mean exactly? In addition to your “About” page and product and/or service descriptions, you also want to include industry-specific articles. This is where SEO comes in. According to a June 2015 report from Ascend2, 72% of the worldwide marketers polled addressed the importance of relevant content. Furthermore, they indicated that it was the most effective SEO tactic.

Since you want your business to be ranked in the top ten search results, having just the right SEO keyword phrases in your content can assist with making this happen. It’s interesting to note that over the past few years, the word count for these top pages has been increasing. In 2014, for example, it was 975, while in 2015, it was 1,285. What does this signify? Not only are people searching for and reading content, they appear to be requesting more.

Of course you want your existing and prospective customers to have a positive experience at your website. Given this, you want to make sure that your web design works well across mobile platforms, too. A recent survey showed that a well-designed mobile site can make a difference in whether or not consumers will recommend a business. Furthermore, when customers have a negative experience at a mobile site, they tend to choose a competitor instead.

Having a mobile-friendly website can also increase traffic when you have a brick-and-mortar store. This is because many shoppers will search for what they need prior to visiting a specific business. When your web design works well on their smartphones, you have an increased chance of increasing your customer base.