What’s an inbound lead? How does the cloud help you save money? Is a digital marketing campaign all about social media?

These questions can start to seem overwhelming after a while. How do you even keep up with all the technological advances and new trends cropping up all over the place? Not only can an IT consultant firm offer you help, they can make sure you’re never falling behind when you need it most. The best digital marketing strategy today is the embodiment of the phrase ‘don’t put all your eggs in one basket’. If you’re tired of losing money and asking questions with a dozen different answers, get a business IT consulting firm to make things simple.

Here are five things they can do to put your business back on the map.

Save You Money On Marketing

Yes, you can save money even as you spend it on digital marketing campaigns to get people stopping by. Inbound leads, such as SEO, have an impressive 14% close rate on average. Compare this to traditional print marketing which barely scrapes by at 2%. When you consider all the costs and effort that go into printing, distribution and recycling? It’s small wonder why more businesses are shifting their focus elsewhere. While that doesn’t mean abandon your newspaper advertisements entirely, now’s a good time to get comfortable with blogging, social media and SEO.

Direct More Traffic To Your Website

Your website may have one of the most impressive designs around, but it doesn’t mean much if people can’t even find it in the first place. Search engines have been found to be the top driver of traffic to content-related websites. As many as 80% of search engine users also ignore paid or sponsored advertisements entirely. An IT consultant firm can fill in the gaps and provide you a digital marketing strategy designed to get the right people stopping by, saving you effort and giving customers a pleasant surprise every time they hit the enter key.

Help You Create Better Content

Content creation is the name of the game. It’s not enough to just be a business. You also need to produce interesting videos, create simple lists and offer unique benefits to get people coming back for more. Content marketing leads to a staggering 2,000% increase in blog traffic, which doesn’t even touch on an accompanying SEO campaign. Companies that blog have an average of 435% more indexed pages than those who do not, so it’s time to get specific and think about your best internet marketing strategy.

Boost Your Social Media Presence

Where does social media come into play, you might wonder? It’s a decent question, particularly if you feel your business doesn’t have the same presence as some of your competitors. Over 90% of small businesses today view blogging as a valuable business tool and an estimated 45% of Americans in a recent survey stated Facebook to be a major influence on what they buy and support. Combine this with search engine and e-mail use being the two most popular internet activities and you have a recipe for success…

Improve Your Brand’s Financial Standing

…once you hire an IT consultant firm that wants to put your best foot forward. This is a lot of information to take in, after all, and nobody is going to be perfect at every little thing. An IT consultant firm can hash out the details on your marketing strategy, figure out where your business is lagging in comparison to your competitors and even pick up your security. Over 80% of today’s breaches are due to weak passwords and a recent survey found over 85% of small businesses experiencing a security breach in 2012 alone.

Working safer, smarter and cheaper…all you have to do is let a digital marketing firm handle the hard stuff.