A cursory search for “search engine optimization strategies” in Google will net you 35.7 million results in an instant. There are articles detailing the painstaking efforts you have to make to perfect your approaches to content marketing, local SEO strategies, and more.
What if you don’t have the time or the talent to implement these tips? What if, instead, you need to work with SEO company services to grow your brand recognition and thrive in the digital age? You’ll have little trouble tracking down reputable SEO company services, but you’ll find little on the topic of building and maintaining a mutually beneficial relationship with your marketing agency. That’s about to change.
Building a great relationship with your SEO company services is the key to a long, productive relationship that can grow your presence in the online world. Using the H.A.T. method of fostering and maintaining this relationship is the only way to go.
Try the H.A.T. Method on for Size to Improve Your Relationship with Your SEO Company Services
- Honesty
- Accountability
- Transparency
The first step to a successful relationship with your SEO company is honesty. As the digital marketing and web design magazine Smashing suggests, you need to be on the lookout for dishonesty from the first interview with each agency. Are they making promises they can’t possibly keep, or are they being straight with you about what they can do for you?
Honesty isn’t only important for your SEO team; it’s also essential for you to be open and honest. Have you told your SEO company exactly what you want? Have you been honest about how you feel about their work? The only way this relationship is going to work is with complete honesty, on both sides of the equation.
The next part of the H.A.T. method is accountability. You need to hold your agency accountable when they say they are going to do something. This should include everything from making meetings on time to delivering your content when it’s due. Just as honesty needs to be a two-way street, so, too, should you expect your agency to hold you accountable. Have you been making your meetings on time? Are you putting the check in the mail, as it were, and keeping up your end of the bargain?
For Search Engine Journal, nothing is more important to a successful working relationship with your SEO company as transparency. You should demand transparency in everything your SEO company does, down to the finest minutiae. For instance, you need to keep tabs on the methods your SEO service uses to build links for your company. That way, if they’re using outdated, unethical “black hat” methods, you can put a stop to it before it damages your company.
Transparency is also extremely important when it comes to deliverables. How much of your content has been completed on time? What sort of click-through rates and traffic is being generated, and are those metrics meeting set goals? You shouldn’t accept any less than complete transparency.
Do you have experience working with SEO services? What do you think is important to a successful partnership? Share your thoughts in the comments below. See this link for more references.
