As any authority on website design and Internet ad agencies will tell you, digital media marketing is going through some significant changes. The Internet, of course, changed the way advertising is done. The Internet’s wide reach enables marketers to spread ads in places and with speeds never thought possible as early as 25 years ago. Now, nearly all businesses in the U.S. and many around the world have some kind of an online presence. Of all the features of the World Wide Web, however, none are quite as ubiquitous as search engine sites. Google, Bing, Yahoo!, and DuckDuckGo are reaching billions — yes, billions — of users every month. In fact, it is estimated that 100 billion search engine requests are placed every month, and that 93% of all sessions on the Internet being with a visit to one of these sites. With the annual number of search engine inquiries reaching the trillions, it’s no wonder that a recent innovation in digital marketing, search engine optimization (SEO), is taking the Internet by storm.
Search engine optimization is the process of creating web content that specifically attracts the program search engines use to gather relevant results. SEO campaigns create content that are structured in a certain way and use certain keywords in order to attract these programs (or “crawlers”). That way, a client can have its brand placed on top (or as close to it as possible) of relevant search results, giving it notoriety it simply cannot get from traditional pay per click advertising.
And why would that be? Simply put, pay per click advertising on search engines is going out of style. Fast. Did you know, for example, that up to 80% of search engine visitors ignore paid advertising straightup? Internet ad agencies have caught on to this trend and as a result many are using SEO content as one of their marketing tools. Businesses, large and small, have benefited from these campaigns.
To find out more about search engine optimization and Internet ad agencies, make a search request on Google or the like. It may be ironic but it will definitely be worth it. Reference links.
