Did you know, according to eMarketer, online sales passed $1 trillion for the first time in 2012? As that shows, the internet is now a more important medium for businesses to find customers and generate revenue than it ever was before. In order to stand out on the increasingly saturated world wide web, you need to take advantage of professional web development and SEO web design services. Here are three ways custom eCommerce solutions can help grow your business.

• A Focus on Mobile

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Are you aware that over a billion people now use some type of mobile internet device, whether a smartphone or tablet, each and every day? According to iMomentous, 38% of mobile users have used their device to buy something on the web. That number is only growing. For that reason, it is estimated that mCommerce, mobile commerce, will reach $119 billion annually by the year 2015. If your website is not optimized for mobile users to easily and quickly access, then you will be missing out on any of that new revenue. Custom eCommerce solutions can help.

• Thoughtful, Professional Website Development

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While it is true that website design has to consider different issues for mobile and traditional internet users, it is also the case that there are some overlapping rules for both. For instance, one of the most important aspects of effective web design is continuity between pages so users can easily navigate between them. This need applies to both mobile and static users.

On the other hand, mobile users are especially temperamental about websites that load too slowly. According to a recent poll from NBC News, 68% percent of smartphone users say a slow website is a major issue. Many are unwilling to wait any longer than five seconds for a site to load. Custom ecommerce solutions providers offer web designers skilled in HTML5, CSS, PHP, Flash, and Java so that you can have a beautiful website and one that functions well both on mobile devices and off.

• Important SEO Techniques

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Of course, even with the rise of mobile technology, the tried and true methods of website marketing remain similar to what they always were. The production of quality content in a blog format, for example, can lead to a 2000% increase in web traffic, according to Marketing Sherpa. Blogging, coupled with target phrasing, and a social media campaign is a great way to generate readers through the all important search engine. Custom eCommerce solutions can help you design a tailored approach to increasing search engine visibility.

The amount spent globally on banners and rich media is expected to reach $1.13 billion in 2013. SEO expenditures are heading toward $2.2 billion just this year. Clearly, businesses understand the need for custom eCommerce solutions to get their brand out their. Make sure you do the same.

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