Are a small business owner who is looking for a way to be more prominent in the landscape and increase overall awareness about the products or services that your company provides? You may want to think about using email newsletter services.

Newsletter services can be effective marketing tools because they enable you to stay connected to previous customers and others who are already interested in what your company does. This kind of “follow-up” may be just what a prospective customer needs to make a purchasing decision.

But what are some ways to make your email newsletter marketing particularly good? You will want the email itself to use clear, succinct language. Also, the email shouldn’t contain too much text, but it should be visually appealing. Using pictures, videos, and links may be a solid way to keep recipients engaged.

You’ll also want the subject heading of the email to be catchy. As for the frequency of the newsletters, when there is new information coming out or a new sale or product is being announced, a newsletter is probably warranted. That said, sending newsletters too frequently may be off-putting to people, who may decide to send your emails to the spam folder automatically, or worse yet, unsubscribe from the newsletter entirely.

If you have additional questions, comments, or tips regarding email newsletter services, be sure to share your ideas in the section below.