Over the years, the internet has become the most popular place for advertising and marketing services and brands. It is no secret that a successful company needs to include internet services into their marketing plan somehow. However, figuring out how to market and boost your business on the internet can be overwhelming and confusing. How do you get your webpage to show up amongst hundreds, maybe even thousands of similar companies or products also using internet marketing? The answer to that is SEO, or search engine optimization marketing. SEO involves inputting specific criteria and words into your pages, that will allow the page to increase where it lands during a search. This is extremely important, as roughly three quarters of users never actually scroll past the first page of their search results.

A SEO service can help a company land higher in the search engine results. They can assist users with Google Adwords; which is an SEO service that lands you in the top Google search engine results. Google is one of the most common search engines used today. A good SEO service will also be able to provide a company with search engine optimization tips; data that will ensure better search results and thus; better internet advertising. A study recently found that SEO leads have a 14.6% close rate from searchers, while outbound leads (marketing tasks including direct mail or print advertising) have only a 1.7% close rate. Focusing on SEO will lead to greater leads and more sales over the long run. In fact, eighty-nine percent of customers begin their buying process with a search engine. If your page ends up on the first page, you are much more likely to get that business.

Paying attention and focusing on SEO results for your company will pay off in the long run. With internet marketing being so popular today, it is extremely important to expand your current marketing and advertising plan to include the internet and SEO service search results. It is also beneficial to create your SEO service plan with an experienced search engine optimization company.