Is your business up-to-date with the latest technology? This question needs to be asked on a regular basis, as technology is an ever-changing entity that progresses faster and faster by the day. What may have been popular the year prior could be entirely replaced just a few years later, meaning any business that wants to stay competitive needs to use every resource to its advantage. A cloud service can make sure your business runs more smoothly, while optimizing your brand to be more mobile-friendly can ensure your customers aren’t forgotten. It’s an ongoing struggle to stay ahead of the pack, but one that’s well worth the effort.

Software Development Projections

Let’s start off with how the software development industry is faring before going into mobile application development. The year 2014 saw well over one million software development jobs emerging throughout the United States, ranging from basic, everyday apps to more complex resources like cloud storage. Global mobile app revenues surged to 68 billion back in 2015 and, as of now, projections for the future are very bright. Custom application development services are a natural end result of a technologically forward society.

Modern App Development

Apps are one of the most convenient ways of interacting with information, business or entertainment. The world saw over four billion applications downloaded in 2010 alone, with this number only increasing as demand does. Developing an app can cost anywhere from $3,000 to $10,000, depending on the app feature’s complexity, and many businesses make the plunge to ensure constant accessibility and convenience to their customer base. An app can help choose from a menu, assist with directions or offer a more one-on-one experience with choosing a service. Mobile application development services can get you on the right track toward creating an app unique to your brand or small business.

Digital Customer Preferences

Why should your business include mobile application development? Since customers are preferring to do their shopping and browsing on the go, customizing your brand to be mobile-friendly is the best way to connect to customers on a wider scale. There are over 100 million iPhone users across the United States and, by the end of December of 2016, there were over two million apps available from Google alone. A recent survey saw 15% of Americans between the ages of 18 and 29 are heavily dependent on their smartphone for online access.

Cloud Storage Access

Just as you want your customers to be able to access information about your business at any given time, so do you want your employees to be up-to-date at the drop of a hat. A 2014 poll saw nearly 30% of respondents saying they use cloud storage, but this number is widely thought to be underestimated. A cloud storage service helps immensely with a custom web application due to its inherent nature as a cluster of useful information, able to be modified and updated at will.

Creating An App

Hiring a team for application creation will be one of the best ideas you’ve ever had for your business. Smartphones and tablets aren’t going away any time soon and more customers than ever want to make sure they’re getting the information they need as efficiently and quickly as possible. Mobile application development, even for a relatively simple end result, tells your client base you care about their convenience and that you’ll do whatever you can to make sure they have the most satisfactory experience. Whether you work in the food industry or the fashion industry, there’s an app just waiting to be explored.