SEO, also known as search engine optimization, is an internet marketing tool that uses the power of search engines to increase the visibility of a company?s website. The idea behind SEO is simple: by utilizing keywords that people typically type into a search engine like Google or Bing, your webpage will show up first on a search list if it contains a high volume of those keywords. SEO can be a bit confusing at first if you don?t understand the mechanics behind the most popular search engines. How do you know which keywords to use? Take advantage of SEO services. SEO companies do all of the research and work to find out which key words will work best for your business. There are several benefits to using SEO services, but here are the top two reasons why you need SEO for your company!
- More Website Traffic
First and foremost, SEO is designed to bring more traffic to your website. If your site shows up higher on a search list, people will more likely click it first and trust that it is credible. Very rarely do people trust a website they find on the 50th page of a search engine. The popularity of search engines is shown in the numbers: Americans conduct 12 billion searches on the web per month. Take advantage of this by utilizing SEO services. Typically, people conduct local searches by typing the name of the service or product they are looking for along with the name of their city or town. A local SEO agency can better understand the needs and wants of the people in your area. They help create keywords that will increase traffic to your website from local customers. The best way to educate customers about your company is to attract them to your website, and SEO will do just that.
- Increased Sales
Once you?ve attracted people to your website, you can now close some sales. The popularity of online shopping has greatly increased in the recent past. Approximately 44% of online shoppers use a search engine to find the products they are looking for. Use search engine optimization techniques to make sure those 44% of people are coming to your website first. SEO can also increase sales almost immediately. People are typically searching for a service or product that they intend to buy in the near future. Did you know that 18% of local searches lead to a sale within 24 hours? Especially if you’re using local SEO techniques, you’ll be sure to increase sales for your business. People don’t want to travel far for the service they’re searching for. Half of all searches are seeking a local result, and 61% of those customers end up making a purchase. SEO services are proven to increase traffic and sales to your website.
In a world where almost everyone uses the internet, you’d be smart to take advantage of today’s technology and shopping habits. Many retailers agree that search marketing is the most effective way to bring customers to their business. Contact a local SEO company today to get started and get your webpage noticed!