Today?s consumer market is driven by digital marketing, from email blasts to embedded ads. However, one of the most effective techniques for businesses is search engine optimization, or SEO. SEO uses algorithms that operate on a number of factors that combine to improve search engine rankings. By optimizing a website to respond to these factors, SEO places a business?s website higher in the list of returned results. Over 90 percent of all online experiences start with a search engine, and most sales are finalized within an hour of the consumer initiating the search.
Since more than 75 percent of search users only look at the first page of results, and fewer scroll through all the results on the page the higher a link appears on the page, the more traffic it will get.
Outsourcing SEO for small businesses may seem too big an expenditure at first, but consider the investment and potential returns. Business owners who were surveyed regarding their experience with a search engine firm or SEO consultant rated it highly; in fact, SEO is rated as the most effective lead generation tactic, with over 30 percent of marketers rating it as ?very effective.? SEO company services and online advertising formats are becoming increasingly in demand, with mobile ad spending projected to reach over $18 billion by 2017. So how does a business get involved, and keep up to date on effective SEO marketing strategies? Hiring a search engine firm is the first step.
There are several things to consider when choosing a local search optimization company. Affordable SEO companies offer excellent services and make it easy for you to invest in maximizing your business.
First, a strong search engine firm offers a variety of price points and packages for a range of business sizes and types. Whether you?re looking to optimize an informational webpage, a blog, or an online store, a good search marketing company will offer multiple options for meeting SEO needs. In addition, the SEO consultants should present specific options for boosting your page rank and positioning, including a detailed analysis of your site.
Second, keyword use should be a primary search engine optimization strategy offered by the search engine firm. They should demonstrate a comprehensive knowledge of your content and keyword use, and be able to offer a variety of related search terms to broaden your content coverage. Along with that, they should have proven writing chops and know how to make content sound natural and interesting while optimizing common search terms.
A fourth consideration is whether or not the search engine firm offers integrated, combined strategies for SEO. Keywords are important, but they are not the only method of search engine optimization. Linking strategies and site architecture are equally influential in boosting your rankings and offering an effective overall experience for site visitors.
As with any business, customer service is a top concern. A good SEO company will be available to answer your questions, troubleshoot, and provide content quickly. Strong communication and frequent updates are also qualities to expect from an SEO consulting firm.
Lastly, search engine optimization consultants should provide reports on the work they?ve completed and the effect it is having on your site traffic.
Consider what you need, whether it is keyword content, link management, retargeting or site restructuring, and then do research on local SEO companies. Choose one that meets the criteria listed above, and then watch your business increase. With over 27 million pieces of online content shared daily, it’s more difficult than ever to stand out and attract site traffic. Now that most shopping for goods and services is done online, SEO strategies are essential.