There is a lot to keep track of when managing a hotel, from the number of clients to the produce needed for the hotel kitchen. However, with more and more people traveling and enjoying hotel stays, it’s important to have ah hotel property management system in place. A well functioning and efficient hotel property management system can help a hotel manager to run their hotel as smoothly and efficiently as possible and in 2018, fully immersed in the digital age, hotel front desk software and the like is crucial as part of that hotel property management system.
Traveling is common throughout the United States and beyond, with at least seventy five percent of all travelers preparing and planning at least one weekend getaway before the end of year, and many are in the process of preparing for longer trips as well. It is important for the future of the hotel industry that a hotel itself understands what travelers are looking for when they are booking their hotel for their trip. From photos to flexible cancellation policies, there are a wide variety of things considered when making a decision on a hotel. Friends’ recommendations are also often taken in consideration, as well as the ability to book their stay online. But most importantly, prospective customers look at the reviews that previous clients of the hotel have left.
With the ability to put almost anything online these days, the internet has become the main place of research for potential hotel clients and is where they are able to access the reviews of people who had previously stayed at the hotel. In fact, nearly twenty instances of research are conducted before a final decision on a hotel is made and more than half of all travelers use their cell phones to look up online information about a hotel.
One way for a hotel to garner good reviews is the implementation of a sound hotel property management system. The use of tools like hotel reservations software alongside employee retention software as well as other facets of a hotel property management system can be instrumental in the reduction of errors made. These systems can also make it considerably easier to keep track of important information, such as expected clients that were no shows – which occurs in ten percent of all bookings on a daily basis. A good experience with a customer can make a customer for life, as nearly seventy five percent of travelers – far more than half – will make a return visit to a destination. If they had a positive experience at a hotel, they are more likely to book a stay again.
On the other hand, a negative customer experience, sometimes due to the lack of an adequately functioning hotel property management system, has the potential to hurt the hotel in the long run. Not only can these customers leave a negative review on any number of online platforms, but they are also not particularly likely to make a return visit, as more than eighty percent of people said that they severed ties with a company because of a bad customer service experience.