Many successful start-ups today attribute a significant portion of their success to web design. Without a competitive online presence, it has become nearly impossible for any brand or business to thrive. Additionally, adults are spending an increasing amount of time on their phones and other digital devices. There are strategies for kicking-starting your small law firm marketing and increasing the visibility of your website.
Individualize your website. Develop a custom design program with the assistance of a website designer or website developer. You tailor your website to precisely reflect who you are and what you offer your customers. For small businesses, a 3-page website design with easily-understandable code is sufficient.
Virgin America and Medium are two examples of user-friendly websites. One of the characteristics of brands, companies, organizations, and businesses that have user-friendly websites is that they have experienced phenomenal growth since implementing the strategy. The key is simplicity, so consider making your website user-friendly.
If you have the technical expertise necessary to develop websites but cannot afford to hire someone, you can always search for a free online web design tool and use it to create your website.
If you have any doubt that web design is crucial to the success of any promotions marketing campaign you could ever run, then push the thought from your mind right now. Now more than ever, implementing smart website designing tips into every facet of your website is crucial to your success. Consider, as KissMetrics points out, a webpage that takes an extra second to load could cost your business as much as $2.5 million in lost revenue annually. That’s just one example of how poor web design can lead to your professional ruin. If you want to learn how to avoid that issue and others with smart website designing tips, read on.
Write Code That People Can Understand
Web design, development, and other web marketing tips are difficult enough to implement without shooting yourself in the foot. As webdesignledger.com recommends, write each and every line of code like the most novice of all web designers is going to read it. When you have to come back to that code to make updates and small changes later on, you’re going to need to know what you’re looking at. Writing overly complex, cryptic code, especially if it’s without notes, is not going to help your web design.
Choose a Unique Font, but…
According to the Huffington Post, choosing a font that is unique to your content can be a great move for setting yourself apart. However, what you don’t want is to pick a font that is so “unique” that it hurts peoples eyes or makes them physically uncomfortable to read. Introducing a little style into your font is fine, but if you think using brush script is going to garner positive attention, think again.
Trim the Fat
HongKiat.com recommends trimming the fat off your pages as one of the best website development tips. Especially in this age of mobile users when, according to Yahoo!, 44% of mobile users will abandon a site forever if it takes longer than 3 seconds to load, displaying only what is essential is crucial to your success. Bruce Lee put it best when he said, “Adapt what is useful, reject what is useless, and add what is specifically your own.” If bits and pieces of your site offer no value, get rid of them.
According to About.com, the base cost for designing a new website is $500. If you’re not using responsive web design, design that adapts to each platform it’s used on, then you’ll be paying that cost many times over. After all, you’ll have to build a page for traditional users and mobile users separately. Mashable correctly suggests that the way to cutting costs, reducing load times, and offering a better overall experience is responsive design.
Making sure that your page functions like a professional website designer had a part in it is crucial to your success in web marketing. If you lack the in-house expertise to implement these crucial website designing tips, then find a web advertising agency who can do so for you. However you do it, effective web design is the difference between success and utter failure. Find more on this here.