Small businesses often struggle to find the perfect balance between their budget and marketing efforts. Traditional marketing strategies such as television, radio and direct mail advertisements were once a very effective resource for increasing the visibility and generating more revenue for small businesses. However, these traditional marketing efforts can be often be too expensive for small businesses to afford, allowing more effective marketing efforts, such as online marketing strategies like search engine optimization (SEO) to quickly becoming one of the most effective ways to promote a small business. Because email and search are still the two top internet activities, it makes perfect sense for small business SEO services to replace traditional marketing strategies.
SEO involves the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of search engine result pages returned by a search engine. The most crucial component of a successful SEO campaign involves the creation and syndication of quality online content. In fact, over 75% of marketing professionals who have SEO campaigns in place use content creation as a part of those campaigns, and over 50% of marketing professionals cite content as being “very effective” for SEO purposes.
SEO is only effective for a small business if a well designed and professional website is already established for the business. This involves keeping your website updated to the evolving trends of internet users. About 51% of consumers are more likely to purchase from a mobile optimized site, so if your website is dated, or doesn’t respond well to visitors using mobile devices, chances are you will generate more traffic from an SEO campaign, but that traffic is unlikely to convert to sales.
Small business SEO services can contracted through affordable SEO companies found all over the globe – local SEO consultants specialize in local SEO strategies for small businesses. However, small businesses can increase their SEO efforts on their own by creating, and sharing daily content on their own. This can include frequently posting relative and interesting posts on your website’s blog and social media platforms. Social media is a great, free tool for promoting small businesses – about 70% of social media users in the United States are connected to at least one local business. If your small business is looking for a way to boost sales, consider investing in your online marketing efforts. More can be found here: www.morepro.com