Many Americans have the digital equivalent of a ticking time bomb in their homes: shockingly, nine out of every 1,000 computers are playing host to malware, viruses, and other forms of spam.
A virus may infect the owner’s computer and lay dormant for months or even years. Then, either upon the hacker’s command or at a pre-arranged time, the embedded virus or malware becomes active, destroying the computer from the inside out.
In an effort to reassure potential customers of their network security management, many small businesses are putting their clients’ data into remote computer servers called “The Cloud.”
By renting server space from cloud computing providers that often provide internet security, small businesses can save time and avoid the costs associated with onsite computer services and onsite IT compliance.
There are federal guidelines and laws in place that require companies of every size to “gatekeep” sensitive information. There are large fines attached to businesses that violate these rules, as well as a growing awareness that most security breaches come from the inside.
Passwords that shouldn’t be shared, proprietary data that does not remain secure, and intentional security violations have all been reported to experts. Companies that use cloud computing and security would be advised to include information about data security in their marketing attempts online or in print.
Marketing tips for small business owners should include providing information about client data safety and making a substantial effort to understand client comfort levels related to data sharing; some types of marketing campaigns may not fully embrace clients’ privacy needs.
Many clients are reluctant to part with personal information like address, phone number, birth date, and social security number: marketing tips for small business owners may also include training for staff who handle outreach to customers that involves sensitive information. A business that can attest that its staff are all trained to protect client data is more likely to attract long-term customers.