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Social media marketing is a vital part of the way we does business nowadays. If a business wants people to know that it exists, it needs to make its marketing efforts where the people are. Considering the fact that there are over 1.3 billion people on Facebook, and over 645 million active Twitter users, it’s clear that the place where the people are is cyberspace.

However, not all social media marketing campaigns are created equal. Some fall flat on their face, failing to ever take off, while others win the Internet and become online cultural phenomena.

Here are a few social media marketing tips from some of the experts at a top creative agency to help your brand development strategy win.

Content Needs to Be Compelling, and Engaging.

The entire point of social media marketing is to get people talking about your brand. It’s to generate a buzz and create brand awareness. Take what some companies did on April Fool’s Day for examples. Lego announced on Twitter that it was going to have a (phony) one day only turtle delivery service; Netflix posted a movie of bacon cooking; and Cheetos pretended to launch a cologne that smelled like their snack.

Although your social media marketing content doesn’t need to be as zany as these examples, it should be compelling, engaging and should offer webizens something in return for their time. Post articles and blogs that will get people talking — things people want to read about.

End With a Call to Action.

Now that they’ve viewed your content, what should the consumers do? Should they leave a comment expressing their thoughts? Should they ask a question if they were confused? Should they go out and buy your products? Ending your social media marketing content with a call to action will not only increase your engagement, put compel people to take the next the step in the conversion process, pushing them towards becoming a new customer.

Don’t Neglect Visual Content.

Visual content is crucial, because the human brain processes images 60,000 times faster than it does text. Content like infographics have been proven to transmit more information, create more engagement, and leave a longer impression. In fact, 95% of marketers agree that visual social media marketing content is crucial.

Without a strong social media marketing component, brand development strategies are incomplete. Using these tips will help you create a social media campaign that’s sure to engage users and create brand awareness. If you have any questions, feel free to ask in the comments. More information like this.