The Importance of SEO in Marketing

What Is SEO and Why Does It Matter?
Search Engine Optimization or SEO is how you get your website noticed. It brings viewers or potential customers to your page when they use search engines like Google, Bing or Yahoo. In marketing, The goal of using SEO is to put you at the top of the results list and drive traffic to your website.

Search Engine Optimization uses information from your websites text, titles alongside mathematical algorithms and other factors to rank your site. The stronger the information is, the more likely your website is to be seen. Shopify believes that SEO is really just a process of proving to search engines that you are the best site, the most authoritative, the most trusted, the most unique and interesting site that they can offer to their customer.

Improving your SEO to Attract Viewers

Did you know that 80% of internet users are smartphone owners who use their phones to view products and services before making a decision? Understanding SEO and using it as a digital marketing tool can increase views, drive sales and build reputation. According to the Search Engine Journal, Content, backlinks, and mobile-first user experience, are important ranking factors SEO Industry consider alongside other technical factors like encryption and headlines.

About 47% of consumers look at three to five pieces of content before considering a purchase from that site. People who view products online will view multiple pieces and their product reviews because approximately 88% of people trust online reviews as much as personal recommendations.

  1. Set Specific Goals Creating and deploying targeted content can increase your sales opportunities by 20%. This means you should have a specific set of goals for your site. Who do you want to view your site, and why? Do you want viewers, sales or subscribers? These are the kinds of questions you want to consider when setting goals for your site. You also want to use specific keyword tied to your website and titles that summarize and grab attention. If you’re selling products and services, the body or information sections should include specific keywords that could be typed into search engines.
  2. Research Strong Keywords About 50% of all searches are four or more words. High quality content and link building are the two most important factors that Google uses to rank your site in their search engine. Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines, according to Google receives more than 63,000 searches each second every day and is responsible for 96% of smartphone search traffic and 94% of total organic search traffic. Youwant to research keywords relevant to your website. Try using a search engine with keywords you would want people to use and see what pops up. Find out what people are searching and use those keywords on your site.
  3. Use Longer Content Long form content greater than 1,000 words receives more likes and shares more often than shorter content. The longer your work, the more keywords you can use. Quality content can drive traffic to a blog by up to 2000%. Since quality is another factor SEO uses to rank your site, you should triple-check your work before making it public.

Search Engine Optimization is almost necessary for anyone wanting to bring traffic to their site. Whether you’re selling products and services or running a blog, consider these three tips to help improve your SEO skills. Set a specific goal for your website and target a certain group using strong keywords relevant to your products or website. When posting or adding text, make sure the piece is longer as opposed to shorter pieces, and use attention-grabbingheadlines. This will increase your viewers, buyers, and subscribers and put you on the way to the top of the results list.